Find an outlet

Our team

Korean Artistic Directors

Trained and retrained in Korea, each director is based at their own Apgujeong salon.

Sophia 김

Sophia 김

Korean Artistic Director

Apgujeong @ VivoCity

Known for her bubbly, cheerful manner, Sophia is a veteran at reading the specific needs of local clients and pays attention to the smallest details. She has worked internationally and builds a distinct look for each client while keeping the Korean flair. She also speaks fluent Mandarin.

Joanne 이

Joanne 이

Korean Artistic Director

Apgujeong @ Tampines 1

Joanne cares a great deal about whether you leave happy, and works to make sure the hair suits your character and your face rather than just the reference photo. Ask for her if you are considering a Korean perm or a colour change.

Kiara 김

Kiara 김

Korean Artistic Director

Apgujeong @ Great World and Novena Square 2

Kiara has spent over a decade in the Korean beauty industry. She is known for custom cuts and colours, and for transformations that work with a client's own features rather than against them.

Our team

Senior stylists and colour specialists

Working alongside the directors above.

Sera 한

Sera 한

Korean Senior Stylist

Apgujeong @ Tampines 1

Sera's list runs long: women's long hairstyles, the latest colour trends, Korean perms, blow outs and balayage colour.

Kien

Kien

Colour Specialist

Apgujeong @ Great World

Kien works on colour full time, which is where you want a specialist when a correction, a lift or a multi-tone result is involved.

How we work

Training and experience

Alongside our directors stand our senior stylists, a group of professionals who bring years of expertise to every cut, colour and style. With their skill and their patience, it can feel as though you have stepped into a salon in the heart of Seoul.

Our stylists undertake regular training in Korea and stay current with the techniques and trends on offer there. We believe in our creative talents, who all share the same friendly nature, the same depth of knowledge, and the same real love for the craft.

Appointments

Book with your salon

Message us at least two days before the date you want. Your appointment is confirmed only once we reply, so please wait for that message before making your way down.

Message a salon directly